Buckhalter Heating and Air Conditioning has been in service in the Gainesville, Florida area for more than fifty years. When the owner was ready to retire, the company was purchased by new owners who were determined to rebrand and reposition the company in the marketplace, with the goal of bringing the company from a smaller operation to top tier company in the area. Co-owners Syer and Romero wanted a classy and professional look—“not your average AC company with fire and snowflakes.” They wanted design that stood out from the competition but paid tribute to the heritage of fifty years.

The logo symbol we designed is a vintage thermostat and the color palette chosen was navy and gold—colors not often used in the AC industry. In keeping with the upscale look, the branding unfolds with flowing lines on the vehicle wraps, large photos, lots of white space, and nary a snowflake in sight.

Buckhalter’s initial rebrand campaign included logo design, brand development, website visual design, print and digital ads, vehicle wraps, apparel, and a team photo shoot. We support ongoing marketing efforts: video consulting, brochure and postcard design, print and digital ads, signage, apparel, website updates, email newsletter management, and Facebook ad account management.