Website Design Perspective

Art of Kirtan’s website design and branding blends an approachable, attractive aesthetic with well-organized, easy-to-use functionality. The homepage serves as a welcoming portal, featuring a clean, modern layout that intuitively guides visitors through courses, resources, and other Art of Kirtan offerings. We chose warm, earthy tones inspired by the colors of the mridanga and harmonium, grounding the palette with navy blue to evoke a sense of depth and stability. Built on LearnWorlds, a cloud-based Learning Management System (LMS), the website offers a user-friendly experience for accessing courses and content. Its responsive design ensures seamless navigation across devices, making learning and connecting with the community convenient anytime, anywhere.

Branding Design Perspective

For branding, we developed a logo inspired by the straight-on view of the mridanga head, highlighting one of the essential instruments in kirtan. The logo typography balances tradition with approachability, using calligraphic, Sanskrit-like elements combined with a friendly, lowercase font. This design approach reflects the rich spiritual heritage of kirtan while remaining inviting and accessible to all. The result is a cohesive and engaging brand identity that adapts seamlessly across various media, including t-shirt design, social media marketing, ads, postcards, roll-up banner, website applications, and course materials.